ABOUT US

Foto von Ulrike Sieg, Geschäftsführende Gesellschafterin der Robbe & Robbe Consulting, Spezialistin für Content-Marketing und digitalen Markenaufbau

ULRIKE SIEG

Ulrike Sieg graduated with honors in Entrepreneurship and a Master of Science in Business Management in Scotland. She has many years of experience in international trade (non-food, electronics, machinery) and in strategy consultancies, where she was responsible for sales and digitalization projects. In addition, Ulrike was the managing director of an internationally operating mechanical engineering company for 7 years.

She is partner of Robbe & Robbe Consulting GmbH and acts here as a consultant and expert for digital marketing and digital brand building with a focus on content marketing. For many years, she has accompanied companies in building their own brand online, sharpening their positioning and creating relevant content along the customer journey.

Key areas of expertise are:

Target group analysis: (personas/ lifestyles/ customer journey analysis/ touch point management/ content design/ user experience/ user story description/ surveys).

Digital marketing strategy/ content marketing strategy: (analysis of relevant market trends/ competitive analysis/ brand positioning/ brand book/ topic plan/ editorial plan/ production plan)

Establishment of a content process: Incl. control of content production – a broad network of experts and agencies can be brought in for this.

  • Entrepreneurship studies Edinburgh Napier University (BA.) with distinction
  • Business Management studies Edinburgh Napier University (M.Sc.) with distinction
  • 10 years of professional experience in international trade (nonfood, electronics, machinery)
  • 7 years managing director of a mechanical engineering company
  • Entrepreneur and founder
  • Managing partner of Robbe & Robbe Consulting GmbH
  • Certified Online Marketing Manager (FH)
  • Trained, certified coach for systemic coaching (DVBC / IOBC)
  • Professional Scrum Master (PSM)
  • Professional Scrum Product Owner (PSPO)
  • Agile Coach
  • OKR Master
  • Kanban Coach
  • Design Thinking

FLORIAN SIEG

Florian Sieg has more than 25 years of experience in e-commerce, both in founding new e-commerce companies and in expanding and transforming digital business models. After working for Otto, AOL and Telefonica, he built up successful online companies as Managing Director for the CEWE Color Group and later for the Bünting Group. In 2012, he launched – even before REWE Digital – the first German online supermarket with over 30,000 fresh and shelf-stable food products under the brand MyTime.de. As CEO of Blume2000, he ensured the realignment of the company and advised sister companies Beiersdorf and Tchibo on their digital transformation. Whether as interim CEO for SMEs, large companies or startups, as a consultant and companion, as a sparring partner or business coach – the development of new, digital business models, digital marketing and sales concepts as well as the establishment of organizations suitable for this with all the necessary value creation stages form the focus of his activities.

  • Dual studies according to the “Hamburger Modell” with traineeship at Otto Versand (business economist WAH)
  • Studied business administration with a focus on marketing and technology management at the University of Lüneburg and graduated with a degree in business administration.
  • Work experience at Otto Versand, AOL, Telefonica, Bünting AG, Blume 2000 AG, Pure Presents GmbH, as founder, owner, management consultant, interim CEO
  • 10 years as e-commerce managing director in the Bünting Group (previously CeWe-Color, Fotopoint, Wöltje)
  • Founder of the first German online supermarket myTime.de
  • 3.5 years board member of Blume2000 new media ag
  • Entrepreneur and founder of various startups
  • Managing partner of Robbe & Robbe Consulting GmbH
  • Interim CEO
  • Interim project management
  • Professional Scrum Master (PSM)
  • Professional Scrum Product Owner (PSPO)
  • Agile Coach & C-Level Sparring Partner
  • OKR Master & Kanban Specialist
  • Digital Leadership Workshops
  • Speaker on Digital Transformation and Digital Leadership

FLORIAN SIEG

Florian Sieg has more than 25 years of experience in e-commerce, both in founding new e-commerce companies and in expanding and transforming digital business models. After working for Otto, AOL and Telefonica, he built up successful online companies as Managing Director for the CEWE Color Group and later for the Bünting Group. In 2012, he launched – even before REWE Digital – the first German online supermarket with over 30,000 fresh and shelf-stable food products under the brand MyTime.de. As CEO of Blume2000, he ensured the realignment of the company and advised sister companies Beiersdorf and Tchibo on their digital transformation. Whether as interim CEO for SMEs, large companies or startups, as a consultant and companion, as a sparring partner or business coach – the development of new, digital business models, digital marketing and sales concepts as well as the establishment of organizations suitable for this with all the necessary value creation stages form the focus of his activities.

  • Dual studies according to the “Hamburger Modell” with traineeship at Otto Versand (business economist WAH)
  • Studied business administration with a focus on marketing and technology management at the University of Lüneburg and graduated with a degree in business administration.
  • Work experience at Otto Versand, AOL, Telefonica, Bünting AG, Blume 2000 AG, Pure Presents GmbH, as founder, owner, management consultant, interim CEO
  • 10 years as e-commerce managing director in the Bünting Group (previously CeWe-Color, Fotopoint, Wöltje)
  • Founder of the first German online supermarket myTime.de
  • 3.5 years board member of Blume2000 new media ag
  • Entrepreneur and founder of various startups
  • Managing partner of Robbe & Robbe Consulting GmbH
  • Interim CEO
  • Interim project management
  • Professional Scrum Master (PSM)
  • Professional Scrum Product Owner (PSPO)
  • Agile Coach & C-Level Sparring Partner
  • OKR Master & Kanban Specialist
  • Digital Leadership Workshops
  • Speaker on Digital Transformation and Digital Leadership

LEARN MORE ABOUT CONTENT MARKETING, DIGITAL BRAND BUILDING AND DIGITAL GROWTH STRATEGIES